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5 ‘Ridiculous’ Ways Patagonia Has Built a Culture That Does Well and Does Good

5 ‘Ridiculous’ Ways Patagonia Has Built a Culture That Does Well and Does Good

The outdoor retailer Patagonia makes iconic fleeces and hoodies, backpacks and Baggies. But its signature product may be its irreverent, unconventional, one-of-a-kind culture. It has an employee handbook titled “Let My People Go Surfing,” ads that say “Don’t buy this jacket,” and an ongoing commitment to give 1% of sales to environmental groups. It canRead more about 5 ‘Ridiculous’ Ways Patagonia Has Built a Culture That Does Well and Does Good[…]