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Why HubSpot Treats Its Culture as a Product — and How That Helps Them Attract Great Candidates

Why HubSpot Treats Its Culture as a Product — and How That Helps Them Attract Great Candidates

    Several years ago, as HubSpot began to scale, the company’s leadership focused on making sure its growth did not send its culture careening off the rails. The marketing software firm decided to embrace an unusual approach. “[We thought] about our culture truly as a product,” explains Katie Burke, chief people officer at HubSpot.Read more about Why HubSpot Treats Its Culture as a Product — and How That Helps Them Attract Great Candidates[…]